The Tesla Motors stock price dipped 1% this morning after Chief Executive Elon Musk unveiled a new suite of batteries designed to power homes and businesses.
Tesla Motors Inc. (Nasdaq: TSLA) stock quickly raced to $231.77 after the opening bell, but retreated to $224 by 11 a.m.
The new division of the company will be called "Tesla Energy." The devices that will be installed in homes are named "Powerwalls."
A 7-kilowatt-hour (kwh) wall-mounted version of the Powerwall will cost $3,000. A larger 10-kwh version will be sold for $3,500. This is far cheaper than traditional 7-kwh solar panel and battery packs, which can cost more than $10,000.
The units will be built using the same lithium-ion batteries that are used in Tesla cars.
Tesla will also sell much larger battery blocks for industrial use. Like Tesla's electric-vehicle technology, all the patents on the Powerwalls will be open-sourced.
"Tesla is not just an automotive company, it's an energy innovation company," the company said in a statement. "Tesla Energy is a critical step in this mission to enable zero emission power generation."
Tesla will be using its vehicle factory in California to build the units and plans to begin delivering them by summer. Production will be moved to the $5 billion Tesla Gigafactory that is currently being built in Nevada when the factory is ready. Musk expects to build additional gigafactories eventually.
"We're talking about trying to change the fundamental energy infrastructure of the world," Musk said at the event. "This is actually within the power of humanity to do. It is not impossible."
Tesla Energy marks a huge shift for the company, which has previously focused on electric vehicles exclusively.
It's the type of move that's had Money Morning experts extremely bullish on Tesla Motors stock price's long-term potential.
Make no mistake, TSLA stock is volatile. But Tesla is also one of the most innovative companies in the world. Here's the full story on why we're betting on a long-term rise in the Tesla Motors stock price…
The Long-Term Potential of the Tesla Motors Stock Price
We have to mention right away that Tesla stock is not for short-term investors, or investors with low risk tolerance. It is one of the most volatile stocks on the market, and is subject to wild price swings.
But for investors willing to take on some risk, Tesla Motors stock offers huge potential.
"I believe Tesla is one of the best long-term investments an investor can make at the moment," Money Morning Chief Investment Strategist Keith Fitz-Gerald said in March.
Money Morning Global Energy Strategist Dr. Kent Moors has been touting the potential of Tesla's home batteries for months."In everyday use, the unit is expected to allow homeowners to store solar-generated power for use during high-cost periods, giving them the flexibility to use the conventional grid for cheaper, off-peak electricity," Moors said in February.
Yesterday's announcement is a huge step for Tesla. But the completion of the Tesla Gigafactory will be an even bigger move for the company, and the Tesla Motors stock price.
The Gigafactory is expected to power more than 500,000 vehicles annually by 2020. That's more annual production than was produced globally in 2013.
"The Gigafactory is expected to have a dramatic effect on the energy storage market, helping to bring battery costs down by as much as half by 2020," Moors said.
Make More Money This Year, No Matter What the Market Does… You can make 2015 your wealthiest year in a few simple moves. You just need the three common investing habits to dump immediately, the single most effective strategy for your portfolio, and five stocks to get you started to a wealthier you. Get all of that right now in this exclusive guide…
— Kyle Anderson (@KyleAndersonMM) May 1, 2015