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The Name Alone Makes Me Want to Buy This Stock

It would be one of those great anecdotes that columnists love to find if I could tell you that I spotted this particular company because of its odd name - and only then did the research that helped me see what a great profit play it could be.

But that just wouldn't be true.

The fact is, I discovered this company while researching "crowdsourcing," an emerging business trend that's prompting us to rethink how we finance startups, launch and manage business projects, and develop, analyze and utilize the massive amounts of data that the Internet has put at our disposal.

That's an admittedly simplified definition of the crowdsourcing concept. And we actually talked a bit about it in the May 7 column "This is The Coolest Gold Story I've Ever Heard."

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