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Years ago, I was interviewing the CEO of a Fortune 500 corporation - and was pressing him on a strategy that eschewed badly needed cost cuts in favor of a growth strategy that most folks believed had long odds of success.
I've never forgotten his reply.
"Bill," he told me, "you can't cost-cut your way to greatness - you have to have growth."
Philosophically speaking, the CEO was correct: Quality growth is the true path to corporate greatness and shareholder wealth.
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