Louis Basenese

China May be Great, But Don't Ignore Brazil

Hundreds of millions of Chinese citizens are on a collision course with the middle class - but this doesn't mean it's the first market you should consider.

A study from The McKinsey Quarterly supports this well-documented phenomenon, and estimates that it will take two decades before the Chinese nouveau riche reaches its full spending potential.

I'm not about to refute that claim here. But instead, I want to caution you: Don't be blinded by the euphoria over Chinese consumers and overlook an equally compelling opportunity in another emerging market.

Let's head down to Brazil and I'll explain why - along with the best way to profit, of course.

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