Let's pretend we run a time machine service that can take us to market "events" of the near - or distant - past.
Today's jaunt will take us back to January 2013 - during the whole Boeing "Dreamliner battery" media frenzy.
I'm sure you remember it.
Years of delays, production issues, and other miscues had already combined to transform the image of the new Boeing 787 Dreamliner from wunderjet to white elephant. (Albeit an elephant with wings and two engines – the Dreamliner is a plane, after all.)
Then along came the early 2013 battery issues, which raised the specter of in-flight fires. That ignited a media feeding frenzy that lasted – indeed, escalated – for 11 straight days before the U.S. Federal Aviation Administration (FAA) and aviation authorities in other countries grounded the once-promising jet.
And that brought forth media epitaphs on the greatest U.S. plane maker.But of course it wasn't the end of Boeing at all...