Steve Jobs was legendary for his attention to the smallest details. That included the packaging.
When the Macintosh was introduced, Jobs insisted the only way to remove it from the package was by its handle since it was the first "portable" computer.
Of course, the original Mac was far too heavy and bulky to actually carry around. But to Jobs, the handle was essential. It made the $2,500 device (in 1984!) more accessible and less imposing of a technological wonder.
It also tapped into that human...