Do you play Candy Crush Saga? Some 93 million people do - every day. And the money they pay for "powerups" has powered the profits of King Digital Entertainment. But with the gaming company now going public, we need to take a closer look at the numbers.
Here's why King's IPO will be more sour than sweet...
A Candy Crush Saga IPO could be in the offing as its maker King is lining up banks to put together a U.S. initial public offering, according to The Wall Street Journal.
King's game Candy Crush Saga is presently the #1 game on Facebook (Nasdaq: FB) and the 2nd-most popular free game available on Apple Inc.'s (Nasdaq: AAPL) App Store.
There is a lot of excitement surrounding King's announcement, but also a fair share of wariness.
That's because King's Cinderella story isn't unique.
The online gaming giant made the massively popular Facebook-based FarmVille game and acquired several makers of other hit games.
In 2011, it priced its IPO at $10 a share, making it the biggest Internet IPO since Google's (Nasdaq: GOOG) back in 2004. By early 2012, Zynga was worth $11.5 billion.
Indeed, Zynga looked to be going nowhere but up.
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