Social media stocks are off to a good start in 2015, with FacebookInc. (Nasdaq: FB) still leading the group.
Facebook's stock is up 14% over the past year to around $80 a share, and FB now has nearly the same market cap as Wal-Mart (NYSE: WMT). Facebook has 1.31 billion active users. And it released a "revolutionary" marketing platform that will challenge the likes of Google Inc. (Nasdaq: GOOG, GOOGL).
But a question that must be clear to investors is exactly how do social media companies make money?
GrubHub Inc. (NYSE: GRUB) is the latest initial public offering (IPO) to take the market by storm in 2014, opening at $40 today (Friday), or 54% higher than its offer price. Through the IPO, the company raised $192 million, which easily beat previous projections.
The money raised in the IPO gives GRUB a valuation of approximately $2 billion.
GrubHub priced its shares at $26 on Thursday, which was above its proposed range of $23 to $25 per share. The GrubHub IPO had been gaining momentum for weeks, as the company revised its range last week from an initial range of $20 to $22.