The battle for second place is heating up ahead of the New Hampshire primary tomorrow (Tuesday), testing whether Rick Santorum and his "Santorumnomics" ideas supporting tax cuts and credits can win over voters.
The former Pennsylvania senator snagged second place in the Iowa caucuses with 24.5% of the vote. Mitt Romney is expected to again capture first after winning Iowa by a narrow 0.1% margin.
Another second-place finish for Santorum in the New Hampshire primary is far from a sure thing, with various polls showing fellow presidential hopefuls Ron Paul, Newt Gingrich and Jon Huntsman Jr. gaining support for the runner-up spot.
Santorum's better-than-expected performance in Iowa's election kickoff last week has led many voters to become more familiar with his economic policy - "Santorumnomics," as Bloomberg's editors referred to it - ahead of the New Hampshire primary. Instead of heading straight to South Carolina, where there are more of Santorum's target demographic of social and religious conservatives, since Iowa Santorum has been campaigning hard in New Hampshire.
Tomorrow will determine if those efforts worked, or if Santorum's Iowa finish was just a lucky start.