As far as prestigious SUVs go, the Land Rover badge has been a mainstay in the road-less hinterlands for decades.
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Yet it has taken years for someone to actually get the formula right. BMW tried. Then Ford.
But neither one of them could quite get it.
Oddly enough the company to finally pull it off is headquartered in the former British colony of India.
With its Range Rover Evoque, Tata Motors took the top prize as the Motor Trend SUV of the Year for 2012.
According to Motor Trend, "the Evoque hits all of the marks."
So what exactly is Tata Motors? It may not be as familiar to you as General Motors (NYSE: GM), but someday it will be.
A fast growing newcomer, Tata Motors (NYSE: TTM) is becoming a global force in the auto, defense and commercial vehicle sectors.
Now it certainly doesn't hurt that the local India market has a population approaching 1 billion people and that as these folks continue to move up the economic ladder they will be able to buy cars in greater quantities.
That's a bonus for certain. But it's not the entire story.
The truth is Tata is a leading builder of mass transportation vehicles (busses) in India as well as Spain, Brazil and South Korea.
Simply put, Tata is now a significant global player.