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Sure, the Dow has reached record highs. That doesn't mean investing has gotten any easier. Quite the opposite...
When the markets make a major move higher, investors always run the risk of buying at the top and getting crushed as the market retreats.
It's called chasing momentum, and it can be fatal to your portfolio. Just ask Apple Inc. (Nasdaq: AAPL) shareholders who jumped in at $700 only to watch as the price dropped to less than $420/share. With little change in the company's outlook, Apple investors who bought near the peak managed to lose 40% in a bull market.
Today I want to tall you about a safer and more lucrative approach.
I call it "heirloom investing," because you'll pass these stocks on to your grandchildren.