The Worldwide Developers Conference is Apple's annual event aimed at those who write apps for Macs, iPhones and iPads.
WWDC's "grabber" product is the next generation MacBook Pro. This very thin laptop -- 0.71 inches - features the same high-resolution Retina display technology as the iPhone 4s and the third-generation iPad. It adds ports using the new USB 3.0 standard as well as Intel Corp.'s (Nasdaq: INTC) developed Thunderbolt technology.
Of course, all the fancy new bells and whistles come at a price - this fancy new MacBook Pro starts at $2,199.
Apple also unveiled upgrades to the rest of its MacBook line, which were all blessed with Intel's new "Ivy Bridge" chipset in addition to USB 3.0.
The popular MacBook Air also got something unexpected: a $100 price cut on both base models. That puts Apple's cheapest laptop at $999, a clear attempt to better compete with "ultrabooks" - the MacBook Air's Windows PC imitators.
Contrary to rumors, a new Mac Pro desktop did not appear at WWDC 2012. Perhaps the changes are major enough to warrant a separate "Apple event" later in the year.