By the time you're done reading this one sentence, roughly 20 people will have been born. In fact, around 200,000 new babies will have joined us by midnight tonight, mostly in the global East, where economic growth, along with the population, of course, is far outpacing that of the global West.
That's obviously a lot of hungry mouths to feed. The difference is that now, thanks to that economic growth, there's an increasing amount of wealth with which to buy food - and quality food, at that.
One thing that isn't increasing, however, is the amount of arable farmland on the planet. That's actually shrinking fast.
And so one of the world's most pressing challenges is the need to dramatically improve crop yields across every possible square foot. Solving this challenge is the single biggest focus in farming today.
The company I want to tell you about today is in the best possible position to profit as it helps meet the challenge head on.