Just last week, I spent two days at the 2019 Cannabis Science Conference East here in my hometown of Baltimore, Md.
The operative word there is "science," and let me tell you, there is a lot of science driving the cannabis market forward that will lead to a ton of profit opportunities.
We're mapping genomes, studying plant fertilization, and learning how to prescribe cannabis to treat ailments as quickly and effectively as possible.
Over the course of two days, there were over 60 presentations covering topics ranging from equipment and methods to analyze cannabis plants, extracts, and cannabinoids; techniques to optimize cultivation; and the latest developments in medical cannabis research.
The companies most adept at deploying the latest science has to offer will enjoy much higher profit margins than those slow to adapt.
But the science goes far beyond the field or greenhouse.