Nasdaq: AMZN (Amazon)
Amazon is a favorite company of many consumers around the world. And, while trading on Amazon stock (NASDAQ: AMZN) has proven why it's a favorite of investors, as well.
Just in the last few years, Amazon has created a few stirs. The company made an interesting purchase, hit a stock market milestone, and announced it was building an HQ2.
Nasdaq: AMZN and Its Historic Stock Price
Amazon stock trades on the Nasdaq, and is one of the biggest success stories in stock market history. If you had invested in large amounts of Amazon stock soon after their IPO, you'd be very wealthy today.
Amazon (NASDAQ: AMZN) stock appeared on the Nasdaq in 1997 at just $18 per share. Leap forward to today and you'd be seeing growth of over 120,000%. Yes, you are reading that number correctly.
Let's say you purchased five shares in 1997 for $100. At the peak, in September 2018, those shares would be worth a whopping $120,762. If there are any investors out there who bought early and had the foresight to hold on tightly, they're rich.
NASDAQ: AMZN and Its Latest Stock Price Milestone
Amazon stock (NASDAQ: AMZN) hit a milestone in 2018 that's been achieved by only one other business.
In early August, Apple became the first company to hit $1 trillion in market value.
Soon after, Amazon hit the same milestone. On September 4, 2018, Amazon had a market value of $1 trillion.
Many analysts saw this achievement as proof that Amazon continues to bring more value to its customers, and ultimately investors. One of the ways Amazon does that is by diversifying itself.
NASDAQ: AMZN and Its Continued Successes
Amazon as a company has had many successes, just like Amazon stock (NASDAQ: AMZN).
In June of 2017, Amazon made a purchase that many found interesting. The e-retailer bought organic, Austin-based grocery store Whole Foods. There was much speculation at the time of purchase, but more than a year out consumers have seen minimal changes in the grocery store as a whole.
Those looking towards the future see Amazon's purchase of Whole Foods as a stretch to diversify their business and not lose the opportunity for in-person shopping.
Amazon, like many of its tech competitors, is aware that it was once the disruptor that could now be disrupted by a small start-up if it doesn't continue to innovate.
The purchase of Whole Foods is just one of the many ways that Amazon continues to diversify and bring more value to customers, as well as investors.
Nasdaq: AMZN and Its Potential
In September 2017, Amazon announced plans that got city planners and politicians both very excited. Amazon announced that it would be building a new HQ2 and needed a location.
Cities jumped at the opportunity to present Amazon with incentives to build their new headquarters there. A while later, a short list of potential cities was announced.
And, the wait finally ended in November 2018 when Amazon announced that it would not only be choosing one city, but two. The company decided to split the 50,000 jobs between two cities, building two new headquarters.
The big winners were Long Island City, which is located in the Queens borough of New York, and National Landing, which is formerly known as Crystal City and is located near Arlington, Virginia and Washington, D.C.
The performance of Amazon stock (NASDAQ: AMZN) has had its share of struggles over the year, like the dot-com bust, but in general has performed consistently well for investors. No stock only goes up. Dips are a natural part of investing.
If you're interested in buying stock from a company that's similar to Amazon, you should also consider BABA stock.