Fast food can be an occasional unhealthy indulgence - but fast food stocks can be a healthy dose of profit for your portfolio.
Imagine you were one of the first to buy shares of McDonald's Corp. (NYSE: MCD), the world's largest publicly traded fast food company.
When the "golden arches" opened its doors in 1960, it offered just six menu items - including a 15-cent burger and five-cent fries - at its 102 locations. Now it operates more than 33,000 restaurants in 118 countries and serves more than 64 million customers a day.
McDonald's went public in 1965, selling its shares for $22.50; now its stock trades around $90 a share.
That means today, after 12 stocks splits, 100 shares of the original McDonald's stock that cost you $2,250 would have grown to 74,360 shares worth roughly $6.7 million - and that doesn't even count dividends paid out by the company.
No other restaurant chain has matched McDonald's success, but others have shown phenomenal growth with impressive profits - and I'm going to show you how to find them.
To find a winning fast food stock we have to look at what will drive growth - and related profits - in the future. There are four dominant themes you need to look for.
The most successful chains will have the following traits:
Given those criteria and the current market outlook, here's where you should look to add tasty fast food components to your portfolio:
Year-over-year growth in international revenue grew 5.4% despite a shaky global economy. McDonald's is making a major push in China, with plans to double its number of franchises over the next three years. It's also among the first to offer drive-thru service, recognizing China's recent climb to No. 1 in the world auto market, as well as a "McDelivery" service in dense metropolitan markets.
The company is trying to increase U.S. revenue by remodeling restaurants, adding more playgrounds, and redesigning drive-thru operations to increase efficiency. It broadened the menu to include gourmet coffees and milkshakes, and healthier options like putting fruit rather than fries in kids' Happy Meals. McDonald's is also targeting a slightly richer demographic these days, looking to capture some mid-range diners who are scaling back to save money.
Current analyst estimates project full-year earnings for McDonald's to hit $5.21 a share this year and $5.73 in 2012. The $2.44 dividend provides a current yield of 2.7%, and the median one-year price estimate for the stock is $99.00 a share.
It's also continuing aggressive expansion campaigns throughout the Middle East and Asia. It expects China to provide up to 40% of company revenue within five years. Yum! also expects earnings of $2.86 per share on revenue of $12.23 billion for the year ending in December, with a jump to $3.22 per share on revenue of nearly $13 billion in 2012. Analysts see the stock rising about 18% to between $61 and $66 over the next year. Yum! pays a $1.00 dividend, equating to a yield of 1.9%.
Wendy's got rid of $190 million in debt in the deal and is left with 6,565 restaurants in more than 20 countries. The company has an aggressive overseas expansion campaign on the boards - with most of the new operations involving franchises - and should be able to improve U.S. revenue now that it can focus all its marketing efforts on the Wendy's brand.
Wendy's offers a more varied sandwich line than McDonald's and Burger King, and also has soups, salads, baked potatoes and other specialty menu items that will help it compete without Arby's dragging down earnings.
Current-year revenue is projected at $2.69 billion, netting 14 cents a share in earnings. For 2012, analysts expect the absence of Arby's to drop revenue to $2.51 billion, but earnings to increase to 25 cents a share. Projected price targets for the stock range from $6.00 to $8.00 per share. The eight-cent dividend equates to a yield of 1.6%.
As you check out the fast food sector, be sure to avoid these players with weak growth outlook:
The company's locations are fairly labor intensive since most have only drive-thru windows and car service - with some carhops still on roller skates - and no inside dining areas. Sonic has no international exposure and no global move currently envisioned. Few analysts see the stock moving above $11.50 in the year ahead.
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