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2011 Manufacturing Outlook: Slow, but Steady Growth Could Win Profits for Investors

By , Contributing Writer, Money Morning

It's often said that a little bit goes a long way, and that will certainly be the case for U.S. manufacturing growth in 2011. Although most projections still call for slower improvement in the sector than in 2010, the estimates have been characterized as "less bad" than originally expected -and that could translate into increased profit prospects for investors.

The market gave evidence of that just last Tuesday (Jan. 4) when the major indexes shrugged off other concerns and moved nicely higher in response to a larger-than-expected 0.7% rise in November factory orders, which had been forecast to fall by 0.1% according to a Thomson-Reuters survey of economists. Orders excluding the volatile transportation sector also posted their biggest gain in eight months.

Analysts characterized the numbers as "pointing to underlying strength in manufacturing." That bodes well for the greater economy, since U.S. manufacturers employ nearly 12 million people, or 9% of America's work force, and add $1.6 trillion annually to the U.S. economy, roughly 11% of gross domestic product (GDP).

The improved factory-orders numbers confirmed a cautiously optimistic business outlook evident in the most recent Industry Week/National Association of Manufacturers (NAM) Manufacturing Index. The Index indicated that 75% of respondents surveyed were positive about business prospects -the highest level of confidence since the second quarter of 2007 and nearly triple the 28% reading the index registered at its most recent bottom in the first quarter of 2009.

Other recent industry group surveys have had similar findings. The Manufacturers Alliance (MAPI) found improvement in third-quarter readings for all four of the major predictive indexes it maintains:

A lot of the positive sentiment was based on improvement in MAPI's Capacity Utilization Index, which measures current activity at U.S. manufacturing plants. Its latest reading showed 28.1% of U.S. factories operating above 85% of capacity, up from 20% in June. Although that reading remains below the long-term average of 32%, it continues an upward trend for the index stretching back to a record low of just 7% in December 2009.

The MAPI sentiments for 2011 were largely supported by the latest manufacturing-related economic indicators tracked by the U.S. Census Bureau. While all of the numbers weren't favorable, most did reflect a continuation of positive trends carrying back to late 2009:

Despite the weak spots in those numbers, they were good enough to prompt MAPI to predict continuation of a "moderate manufacturing recovery," with production increasing by 4% in 2011 and 5% in 2012. A stronger outlook was seen in high-tech industrial production, with MAPI forecasting 12% growth in 2011 and a 15% jump in 2012.

The improving trends also triggered positive predictions from the Institute for Supply Management (ISM), a major industrial trade group:

The ISM also urges caution in evaluating sales numbers because margins may not track higher to the same degree because of higher costs for materials. ISM predicts higher material costs of 4% for all of 2011, with 2.7% of the increase coming in the next four months. A weaker dollar, which would help U.S. manufacturers by making their products cheaper overseas, could offset that to some degree.

Another weak spot in the 2011 forecast is employment. Manufacturing jobs increased by 7.1% in 2010, but the ISM sees growth of just 1.8% this year. Add that to very weak hiring expectations among non-manufacturing firms -an increase of just 0.3% -and the ISM says the United States could face a year of "flat employment conditions."

Those fears were supported somewhat by last Friday's (Jan. 7) December employment report, which showed a smaller-than-expected increase of 103,000 in non-farm payrolls, even though the overall jobless rate fell to 9.4%.

The broad manufacturing industry is generally considered to have 18 individual sectors, ranging from big-factory corporations involved in defense, aerospace, automotive and industrial operations to smaller businesses such as bakeries, candy stores and custom tailors, which sell directly to consumers from the locations where the products are made.

Despite those market variations, however, ISM predicts broad-based improvement in manufacturing sales, with revenue expected to increase in 16 of the 18 manufacturing sectors. Companies in the primary metals, fabricated metals and petroleum-product sectors are currently forecast to lead the manufacturing industry in sales growth, though the ISM cautions that all three are highly sensitive to price changes in the supply chain. Mining is expected to top the non-manufacturing sector.

Investors looking to capitalize on manufacturing's leadership in a continuing economic recovery face two primary challenges -identifying good opportunities amid the huge number of choices, and recognizing companies that may already be fully valued (or even overvalued) as a result of 2010's strong second-half market.

An example of a company in the second category might be engine-maker Cummins Inc. (NYSE: CMI), recent price $109.78. Cummins was the poster child for this fall's surge in manufacturing stocks, rising from below $70 in July to an early year high of $113 a share -a 61.4% gain. As a result, the company has caught the eye of many analysts and market pundits. But strong revenue, which median projections now indicate may climb by just 7.5% in the coming year, already has been factored into the stock price.

A stronger choice among the major manufacturers might be 3M Co. (NYSE: MMM), recent price $86.23.
3M Co. is a conglomerate operating in six primary business sectors: Industrial and transportation, healthcare, consumer goods and office supplies, security and protection services, graphics services, and electronics and communications.

3M products are sold worldwide and it posted revenue of $23.1 billion over the past year, with earnings climbing 22.3%. Earnings growth is projected to continue at an annual rate of 10%-plus over the next five years, with analysts predicting a median price target of $100.50, or 16.5%, over the coming 12 months. Trailing 12-month earnings were $5.67 per share, with $1.27 expected for the fourth quarter, results for which are due out Jan. 25. The company pays a healthy dividend yield of 2.44%.

Some other manufacturing plays include:

For those who prefer playing the sector through funds rather than individual stocks, several exchange-traded funds (ETFs) with an emphasis on manufacturing are also available, including:

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