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Tech investing

Why I'm Investing in Apple Stock for the Long Haul (AAPL)

By , Associate Editor, Money Morning@DavidGZeiler

The impressive slate of announcements from Apple Inc. (Nasdaq: AAPL) yesterday (Tuesday) is all the more reason to be investing in Apple stock, according to Money Morning Defense & Tech Specialist Michael Robinson.

Making his case in an appearance on FOX Business' "Varney & Co." today (Wednesday), Robinson said Apple's new offerings prove the company is still a tech leader and has reinforced his view that AAPL stock will continue to rise.

"I'm in it for the long haul," Robinson told host Stuart Varney. "I definitely would still be acquiring [Apple stock]."

With 16 analysts raising their price targets on Apple stock today in the wake of the unveiling of the iPhone 6, a new mobile payment system called Apple Pay, and an Apple Watch, AAPL shares were up about 2% to $100.15 in mid-day trading.

Robinson said that while it may appear Apple is catching up to rivals like Samsung with the larger screen sizes of the iPhone 6, Apple has other advantages that have kept it in a dominant position.

"If I were Samsung, I'd be quaking in my boots right now," Robinson said.

In the video below, Robinson talks about the key takeaways from Apple's announcements yesterday that he thinks will keep driving Apple stock higher.