The Bon-Ton Stores, Inc., together with its subsidiaries, operates quality fashion department stores. The company's strategy focuses on being the premier fashion retailer in smaller markets that demand, but often have limited access to, better branded merchandise. In many of its markets, The Bon-Ton is the primary destination for branded fashion merchandise from top designers such as Calvin Klein, Liz Claiborne, Nautica, Ralph Lauren and Tommy Hilfiger.