Pandora Media (NYSE: P) Stock Up 15%, Can It Keep Climbing?

Pandora Media (NYSE: P) stock climbed as much as 15% today to a high of $37.95, after analysts at Goldman Sachs Group Inc. (NYSE: GS) estimated that the stock could nearly double in the next year.

Goldman Sachs analyst Heath Terry told investors that "if Pandora doubles advertising, increases its mix of local commercials to half of all ads and leverages fixed-content costs," the stock could go as high as $60.

"The next two years are critical for the development of Pandora's long-term revenue trajectory and royalty rates," Terry said.

The stock pared some of its gains after hitting the all-time high and was trading just below $37 at 1:30 p.m. EST.

While the Goldman rating explains today's boost, there are other bullish signs for Pandora stock in 2014…

Pandora Stock: Behind Today's Meteoric Rise

Currently, Pandora accounts for approximately 8% of all radio hours in the United States. The radio company boasts more than 76 million active monthly users who listened to 1.58 million hours of radio in December.

Approximately $15 billion is spent each year in the United States on radio advertising, but Pandora draws in less than 1% of U.S. radio ads. Company officials are hoping to up that percentage by reportedly opening sales offices across the country.

Another positive sign for Pandora is its continued integration into today's "smart automobile."

According to the company, more than 4 million people had used Pandora's native integration system to access Pandora in their vehicles as of Jan. 6, 2014. The same statement mentions that 23 major auto brands incorporate the Pandora technology currently.

"Nearly half of all radio listening takes place in the car. We knew early on that to redefine radio, we would need to seamlessly deliver Pandora through in-dash entertainment systems," Pandora's Chief Marketing Officer Simon Fleming-Wood said. "With an 8.60% share of total U.S. radio listening and unmatched growth and adoption of Pandora in the car, we are now seizing the opportunity to connect advertisers with a more targeted audience than traditional radio can provide."

Then there was this development from Consumer Electronics Show 2014 (CES 2014):