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iDreamSky IPO Prices Above Range; Here's What Will Drive the Stock

The iDreamSky IPO price was set at $15 per share, the company announced last night (Wednesday), and through the public offering the company is raising $115.5 million by selling 7.7 million shares.

iDreamSky Technology Ltd. (Nasdaq ADR: DSKY) priced its shares above its proposed range of $12 to $14, which indicates strong investor interest. That high pricing also helped the company raise roughly 15% more than it had previously intended.

DSKY stock began trading on the Nasdaq this morning and the stock was up as much as 27% in early trading.

Founded in 2009, iDreamSky is the largest independent mobile game-publishing platform in China. The company does not develop its own games, but assists developers in bringing their games to China.

Following today's IPO the company has a market valuation of approximately $695 million. Prior to the pricing, analysts anticipated a valuation of $602 million.

idreamsky ipo priceCredit Suisse Group AG (NYSE ADR: CS), JPMorgan Chase & Co. (NYSE: JPM), and Stifel Financial Corp. (NYSE: SF) served as the main underwriters on the deal.

According to a report from Analysys International, three of iDreamSky's games rank among the top 10 most popular mobile games in China. "Temple Run 2" is the second most popular game in China, while "Subway Surfers" and "Fruit Ninja" rank No. 3 and No. 9 respectively. Overall, the company has 40 games.

In the IPO filing, the company reported revenue of $40.7 million in 2013, which was a dramatic increase from the $3.1 million it reported in 2012. That revenue growth has continued into 2014, with the company totaling $28 million through the first quarter, compared to $5.4 million for Q1 of 2013.

iDreamSky's total downloads are growing too. In 2013, its games were downloaded 97.7 million times. That was an increase of more than 83% from 2012.

Through the first quarter of 2014, iDreamsky boasted 98.3 million active monthly users. The lion's share of those users play "Temple Run 2," which had 30.8 million monthly active users in Q1. According to the company, roughly 85% of its revenue in 2013 came from its top three games.

The company's games are free for users to play, and iDreamSky makes its money through in-app purchases.

That has led to numerous comparisons to the highly publicized King Digital Entertainment Plc. (NYSE: KING) IPO from March, which was a major flop. King offers free games like "Candy Crush Saga" that also charge for in-app purchases. However, King develops its own games.

King priced its shares at $22.50, and dropped more than 15% on its first day. Through today, shares are down 14% from the offer price.

While it's easy to draw a connection from iDreamSky to King Digital Entertainment, there are numerous differences between the companies. And that's a good sign for DSKY investors…

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