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There's Huge Upside in the Worst Retail Disaster in History

Editor's Note: Michael's Zenith Trading Circle readers got a special holiday profit play recommendation on this retail dead-ender, but he thinks the gains here could be so big that he asked us to get another recommendation out to everyone, early in the shopping season, because the window for maximum profits won't be open long. Here's Michael...

By all accounts, 2016's "Black Friday" was a success, surpassing $3 billion in sales for the first time in history. That might be welcome news for a retail industry that is now unambiguously in crisis, but most of the record spending was done online.

That's just another nail in the coffin for an industry that's seen a raft of bankruptcies lately, with mall-based fixtures like Sports Authority, RadioShack, Aéropostale, American Apparel, and PacSun all going belly-up.

I'm not trying to spoil anyone's festive mood, but it's my job to call it as I see it: This trend for these traditional retailers points straight down. No matter how much you personally spend this shopping season (and I do hope you get some good deals), the explosion of ecommerce, along with weak and/or increasingly selective consumers, makes traditional retailers' destruction inevitable.

But hardly anyone is falling faster or harder than this turkey, which means we have to move quickly…

No One Can Stop the Collapse This Man Started

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About the Author

Prominent money manager. Has built  top-ranked credit and hedge funds, managed billions for institutional and high-net-worth clients. 29-year career.

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  1. Lance van Merlin | November 29, 2016

    SEARS stores look like 'they forgot to turn off the Lights'…..compared to MACY'S

    • K Wayne Sutton | December 4, 2016

      This illustrates a core problem with the Sears enterprise. That someone even compares Macy's with Sears demonstrates a core disconnect between a company and it's [primarily former] customers. To me, Sears never carved out a new identity for themselves after the 700-page-catalog days. They were too slow to move said catalog to the internet and it was all downhill from there.

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