How You Can Profit from the Same Trend That Drove U.S. Stocks Up 1,262% in the 80s and 90s

Those invested in equities in the 1980s and 1990s fondly remember U.S. stocks soaring year after year.

Everyone was making money. The Standard & Poor's 500 Index rose 1,262% between Dec. 31, 1979, and Dec. 31, 1999.

In the years since then, the S&P 500 is up just 50% - not bad, but nowhere near the blockbuster gains of the previous two decades.

Heck, the 1980s and 1990s outdistanced the legendary stock market gains of the early 20th century by almost 1,000 percentage points (296% from 1910 through the peak on Aug. 30, 1929).

soaring stocks

The main reason U.S. stocks soared to such heights then is due to a trend not often associated with investing.

Yet this trend is such a fundamental market force it also explains Japan's 20 years of economic stagnation.

And it's been the driving force behind China's explosive growth since the 1990s.

And one aspect of it in particular - something Money Morning Chief Investment Strategist Keith Fitz-Gerald calls the "window of opportunity" - is the key to putting this global unstoppable trend to work for you today...

The Most Powerful Force Behind the 1980s Stock Market Surge

The trend I'm talking about is demographics.

"The 'window' refers to the composition of a country's working-age population. While there are some variations, generally that's people between the ages of 15 and 65," Fitz-Gerald explained. "The window is 'opening' when a country's population is growing and the number of younger people is declining at a time when the older population is small or in decline. It's 'closing' when the working age-population is in decline at a time when the number of children is growing together with the number of elderly who are no longer working."

This is exactly what we saw reflected in U.S. stocks through the 80s and 90s...

The window of opportunity for the United States opened in 1970 and closed in 2015, thanks to a demographic bump known as the baby boom.

baby boomers

The size of the baby-boom generation gave it the power to open the U.S. window of opportunity. As the baby boomers matured and entered the workforce, their sheer numbers boosted U.S. productivity while their spending pumped up the economy.From 1946 through 1964, the United States experienced a prolonged period of elevated birth rates. The result was a cohort of 77.3 million Americans.

By the 1980s, all the boomers were of working age. By the 1990s, most had entered their peak years of productivity and earnings. It's no wonder the stock markets soared.

One of the reasons the U.S. economic recovery of the past several years has been so weak is that the baby-boom turbocharger is sputtering to a stop.

In 2011, the leading edge of the baby-boom generation reached retirement age. Boomers will continue to retire at the rate of about 10,000 per day through 2031.

But while the U.S. window of opportunity has closed, others are opening.

Fitz-Gerald notes that because this phenomenon is based on known birth statistics, it's not only cyclical but completely predictable - a rare occurrence in the investing world.

"If you understand the science, you can accurately predict everything from economic conditions to market direction years - even decades - in advance," Fitz-Gerald said. "Most importantly, though, demographics are an investing 'edge' that can give you a way to interpret data that others simply don't see or understand."

With this edge, it's clear to see how massive amounts of capital will be flowing to these places in the coming years...

Where Windows of Opportunity Are Opening Now

Fitz-Gerald said a typical window of opportunity "is around 30 to 40 years long and rotates

around the world." Japan's window was open from 1965 to 1995. China's opened in 1990 and will stay open until 2025. Brazil and India are next.

"The winners in tomorrow's stock markets will be those countries where the window of opportunity remains open, because they are still creating capital. The losers will be those where it is closing, because they are destroying it," Fitz-Gerald said.

windows of opportunity

"Places like China, India, and Brazil face their own challenges," Fitz-Gerald said. "But I'm not saying you have to invest in them directly - I'm saying invest because of them."However, this doesn't mean U.S. investors need to buy foreign-based stocks they may not trust.

Plenty of big U.S. multinational stocks will be tapping into these opening windows of opportunity, Fitz-Gerald said, as well as exploiting demographic changes here at home.

And he's identified several U.S.-based stocks poised to reap big gains...

How to Profit from This Unstoppable Trend

Fitz-Gerald's stock picks fall into three general areas: healthcare, defense, and technology.


In the medical field, Fitz-Gerald sees opportunity in the aging of the baby-boom generation. In particular, he likes device maker Becton, Dickinson & Co. (NYSE: BDX). For example, BDX makes more than 29 billion syringes each year, and each can be used just once.

"That's important from an investing standpoint because it means the company has built-in demand for its products," Fitz-Gerald said. "People have to have syringes to deliver the medicines they need... or they'll die."

He recommends investors place a lowball order at $150 to catch the stock on its next dip (BDX trades at about $174 now).


As the countries enjoying a window of opportunity grow and prosper, they invest more in defense, Fitz-Gerald said. They become very concerned about protecting their new status. Case in point: China's aggressive moves in the South China Sea.

Here Fitz-Gerald likes defense contractors such as Lockheed Martin Corp. (NYSE: LMT) and Raytheon Co. (NYSE: RTN). Not only will these companies benefit from higher defense spending, they also pay respectable dividends that increase annually.

LMT stock is down a bit from its recent high of $266.93, trading at about $255. Investors can put in a lowball order at about $240. For RTN stock, which at $142.50 is trading near its 52-week high, a good lowball target would be $135.


In technology, Fitz-Gerald believes the biggest winners from the new windows of opportunity will be the biggest companies - Apple Inc. (Nasdaq: AAPL), Alphabet Inc. (Nasdaq: GOOG, GOOGL), and Facebook Inc. (Nasdaq: FB).

"This major demographic shift needs major companies with the wherewithal to exploit it," Fitz-Gerald said. "Apple, Alphabet, and Facebook all have a billion users or more. They have the scope and scale to make use of this shift and profit from it."

Fitz-Gerald sees AAPL, which is trading at about $109 a share, hitting $200 over the next few years. He expects Facebook to reach $150 from its current price of $124. And he thinks GOOGL is on its way to $1,000 a share, a 25.6% pop from where it trades now at $796.

Of course, armed with this knowledge, investors can also seek out other stocks likely to gain from these windows of opportunity.

"This is explosive growth in the truest sense of the word, and there will be king-sized opportunities along the way," Fitz-Gerald said.

Editor's Note: Profiting on Unstoppable Trends like demographics is a cornerstone of Keith’s wealth-building strategy. But there’s another investment he wants Money Morning Members to know about. It's one of his favorites, a kind of "desert island fund" he'd buy if he had to park his money in one place, "retire" from civilization for 20 years, and come back to a pile of money. Click here to learn more...