Ah, that special time of year. The holidays are done, football season may as well be, and the prospect of baseball is a mere specter of a whiff of fresh-cut grass and hot dogs on the other side of all the ice and snow yet to come…
You'll have to forgive me for waxing poetic. On the other hand, I'm not doing it to sell you something… unlike the tidal wave of breathless prose currently inundating inboxes, courtesy of Wall Street and its good buddies in the mainstream financial media.
That's right: Investment clickbait season is here. Everywhere I look, I see "predictions" for 2018.
"Nine stocks to make all your dreams come true!" "One stock to rule them all in 2018!"
"Three stocks to profit from the 2018 zombie apocalypse!" "Six Trump-proof stocks!" "When this stock triples in 2018, thank Trump!"
My inbox is stuffed with these pitches, and they are all pretty much the same: lists of stocks with fantastic stories, peppered with some pithy quotes from an analyst or CEO about why this company is going to make your hopes and dreams a reality.
Some of them are even pretty well-written. But almost universally, they are poorly researched, and fatally short on clear-eyed analysis of a company's prospects and financial condition.