These CEOs Will Make You Rich

We're sharing this edition of Private Briefing with you because it contains some of Bill's best insight into what turns good companies into great ones - and how you can profit from them. Bill's readers profit from analysis like this all the time...

During the 30 years I've spent as a business journalist and financial columnist, I've developed a long list of personal axioms that have helped me identify "Best of Breed" investments.

These axioms touch on such topic areas as finance, marketing, intellectual property, and even competitive threats. But some of the most important of my personal investment aphorisms have to do with leadership and a company's management team.

And leadership starts with the CEO.

As one of my precepts holds, "A good CEO can create a very strong company. But a great CEO can create an empire."

Just like these...

Build an Empire of Profits

The example I usually use to illustrate this axiom is John F. "Jack" Welch Jr., who ran General Electric Co. (NYSE: GE) from 1981 to 2001.

Welch had already been with GE for two decades prior to becoming the head honcho and had a well-earned reputation as a maverick.

When he took over as chairman and CEO in 1981, he inherited a moribund industrial company with a stultifying bureaucracy, an oversized workforce, and many laggard businesses. One of his edicts stated that every GE business had to be either No. 1 or No. 2 in its respective market; those that couldn't meet this requirement would be sold, broken up, or shut down.

In the years to come, Welch restructured GE's business holdings, bought some businesses and sold others, and carved out unneeded layers of management. He also slashed business-unit work forces while leaving the underlying business alone - a corporate version of the "Neutron Bomb" invention of the time. The parallels earned Welch his "Neutron Jack" sobriquet, a nickname he was said to despise.

Welch's results ultimately silenced any critics: During his tenure at GE, the company's value rose 4,000%. His retirement came with a severance of $417 million - the largest in history. And GE hasn't been the same company since.

As I've mentioned in past Private Briefing columns, I had the opportunity to interview Welch. And I followed his career - and results - with a deep interest. And when I related this story to a colleague a week or so ago, it served as a bit of inspiration... giving me an idea of something we could do here - for you.

It's something I believe will put some real money in your pocket.

So let's take a look ...

An Intriguing Conversation...

A week or so ago, I related this story about Welch to Radical Technology Profits Editor Michael Robinson. Like me, he had an earlier career as a journalist, so we were quickly in synch in analyzing the importance of leadership.

Wanting to capitalize on Michael's tech-sector expertise, I ended up issuing a bit of a challenge.

"We see the long-term gains that Welch was able to generate for his shareholders," I told Michael. "So, what if we turn our attention to the tech sector - your bailiwick - and 'handicap' the five CEOs that we'd want to take the same kind of long-term trip with? A lot of these companies have probably enjoyed some pretty dramatic gains already. But those are the 'trees'... and we can't lose sight of the reality that the kind of long-term returns that Welch generated for GE shareholders are actually the 'forest.' I'm betting that if we use your insights into the global tech sector, we could identify the 'Neutron Jacks' of the digital world - folks with vision and the ability to create a venture that can evolve, adapt, and grow with the changes technology brings."

I could tell that Michael was locked in on what I was saying, because he immediately added: "And the great thing, Bill, is that - with GE, as great as it was at the time - you're still talking about an industrial company. Here we'll be talking about tech firms. And, for that reason alone, you'd have to think that, over the same long-haul period, the returns that we'll be talking about will be much, much more than were realized by Welch."

Three final thoughts: First, we decided to handicap five CEOs instead of just one in the interest of diversification... not every one of these will play all the way out. And, second, we chose established CEOs - those with a track record already. A startup might generate stratospheric returns, but that wasn't the point of this exercise. Finally, we wanted to do this now, reasoning that any kind of an extended sell-off might give you the chance to establish positions in these stocks at even lower prices than they're trading at today.

The breakdown I present now is the result of a lot of legwork by Michael - with a few contributions from me...

Top Tech CEO No. 1

Elon Musk, of Tesla Motors

Best known as a co-founder of electric-vehicle (EV) firm Tesla Motors Inc. (Nasdaq: TSLA), Musk showed a burning desire to turn his technical talents into money very early in life.

Raised in his native South Africa and later in Canada, Musk learned computer programming at age 12. Working by himself, he programmed a video game that he then sold for $500.

Peanuts, to be sure, but the experience was an inspiration to Musk - an epiphany, in fact, that high-tech was the pathway to success - and wealth.

After earning his physics degree from the University of Pennsylvania and business degree from Wharton, Musk turned his passion for business into a string of successes.

He helped launch Zip2, a software company later sold for $305 million, netting Musk $22 million for his shares. He then developed PayPal, which later sold to eBay Inc. (Nasdaq: EBAY) for $1.5 billion. At the time, Musk owned 11.7% of the company, making his stake worth roughly $175 million.

In 2002, he founded SpaceX with $100 million of his own money. Less than six years later, the company received a $1.6 billion NASA contract. In 2012, the firm made history as the first commercial company to launch and dock a vehicle at the International Space Station (ISS).

Besides serving as Tesla's CEO, Musk is chairman of the board at SolarCity Corp. (Nasdaq: SCTY). Over his career, he's received countless awards.

In 2007, Inc. magazine named him "Entrepreneur of the Year" for his involvement with Tesla and SpaceX. And in 2011, Forbes named him one of "America's 20 Most Powerful CEOs 40 and Under."

Along the way, Tesla's shareholders have done extremely well. Since Tesla's initial public offering (IPO) back in 2010, the stock has returned nearly 1,100%.

Tesla's shares have sold off sharply of late. But the lower they go, the more interested we get. Musk is a proven builder. And he's still standing at the starting line of what we believe will be a very profitable career for those willing to go along for the ride.

Top Tech CEO No. 2

Reed Hastings, of Netflix

A natural whiz at math, Hastings didn't start out in business. Instead, he joined the Peace Corps, serving in places like Switzerland and Africa.

With public service under his belt, Hastings went back to school, eventually receiving a Master's Degree in computer science from Stanford. In 1991, he founded Pure Software, which provided debugging and troubleshooting services.

Then came Netflix...

Hastings founded the company in 1998, as a through-the-mail movie-rental business. The company began with a subscription format focused on physical media like videotapes and DVDs.

It was here that Hastings showed he was a visionary exec, and not a caretaker.

The "experts" up on Wall Street thought the company would have a tough time moving to a web-based platform.

Hastings proved them wrong.

He recast Netflix Inc. (Nasdaq: NFLX) as a dominant player in the burgeoning market for online movies. And the company has won awards for its original TV shows.

Hastings also is pushing the boundaries of the format by moving Netflix into ultra-high-definition TV (UHDTV), a Next-Big-Thing technology that could ignite the next spending boom in broadcasting. (Indeed, one of our favorite recommendations - which allowed Private Briefing subscribers to double their money in just a few months last year - is a play on this "4K" technology.)

Today, Netflix has 44 million subscribers in more than 40 countries around the world. The stunner: The company says its subscribers watch more than a billion hours of its streaming service each month.

Hastings has done incredibly well by his shareholders. With a $22 billion market cap, the stock trades at $378 a share. Over the past five years, it's gained 920%.

Top Tech CEO No. 3

Jeff Bezos, of

You'd think the King of E-Commerce would have started his career in high tech.

But after getting degrees in electrical engineering and computer science, Bezos beat a path to Wall Street, becoming a vice president for Bankers Trust. He later became a senior veep at D.E. Shaw & Co., a firm known for its computer-driven trading know-how.

In 1994, Bezos chucked that life... for a different one.

He and his wife packed up and moved from New York to Seattle. On the cross-country drive, Bezos banged out Inc.'s (Nasdaq: AMZN) initial business plan.

In turning Amazon from bookseller into the world's largest online retailer, he became a master marketer - with a gift for cross-selling, up-selling... while leaving his customers feeling thrilled with their purchases. He pioneered the use of one-click ordering and encouraged customers to review products, a comforting feature that attracts new buyers and builds loyalty.

In 2009, he orchestrated the purchase of online shoe-seller Zappos Inc. for $850 million. Zappos still ranks as one of the more respected e-commerce brands.

As a classic growth entrepreneur, Bezos also has paid attention to product handling that drives down overhead. In 2012, Amazon bought robotics player Kiva Systems Inc. for $775 million.

And he turned a company "surplus" into a whole new business when he parlayed the extra space on Amazon's servers into a commanding lead in Cloud Computing. In fact, The Wall Street Journal estimates that Amazon Web Services has annual sales of at least $3 billion.

At its recent stock price of $350 a share, Amazon has a market value of $170 billion. Over the past five years, the stock has gained 410%. I got to interview Bezos back in the early 2000s. And he's even more impressive today than he was back then.

Top Tech CEO No. 4

Larry Page, of Google

It's no surprise that Page ended up in computer science: Because he grew up in a high-tech household, Page was a true product of his environment. Page's father, Carl, earned a doctorate in the subject in 1965 and is considered a trailblazer in artificial intelligence (AI).

This may explain why Page has steadily moved Google Inc. (Nasdaq: GOOG) beyond search - first with the "Mobile Wave" and Cloud Computing, and now into such areas as "wearables," Google Glass, robotics, and autonomous vehicles.

In fact, he makes the cut for this list of remarkable tech CEOs as much for his vision as for the cash he's put into shareholders' pockets.

Page followed the path that his father had blazed. He received a Bachelor's Degree in computer engineering and later a Master's in computer science.

In 1998, while pursuing his doctorate from Stanford University, Page co-founded Google with partner Sergey Brin, serving as the company's president of products.

And he has a reputation as a very big thinker. In recent months, Google has acquired at least seven robotics companies and a handful of others directly involved with artificial intelligence.

Of course, neither Page nor Google will disclose exactly what these moves mean for the company's future. But this is the company that hired Ray Kurzweil, the futurist who's famous for predicting the blend of man and machine that's referred to as the "Singularity."

In that context, Google Glass, driverless cars, and Google's new AndroidWear operating system for wearable tech points to a vision of a hyper-connected world - with Google as the axis.

Page ranked 24th on the Forbes list of billionaires in 2011. The next year, he placed 27th on the Bloomberg Billionaires Index, with an estimated net worth of $21.1 billion.

Like the other execs on this list, Page's shareholders have done well. Since he took over the CEO spot back on April 4, 2011, Google's stock price has roughly doubled to its current $1,150. Over the past five years, GOOG shares have soared 240%. The company is worth $390 billion.

Top Tech CEO No. 5

Dave Cote, of Honeywell International

Honeywell International Inc. (NYSE: HON) CEO Dave Cote is proof positive that CEOs can come from humble beginnings, too.

His parents were a homemaker and a gas-station owner. As a teen in New Hampshire, he worked at his dad's garage and also washed cars. He dropped out of college for a year and became a commercial fisherman.

After returning to school so he could one day support his family, Cote quickly earned a reputation as a strong leader. Known for being extremely decisive, he began his steady climb to the top management spot at a company that's a world leader in aerospace.

The trade journal Institutional Investor recently name Cote the "Best CEO" in Honeywell's industry segment. Last year, Chief Executive magazine named Cote "CEO of the Year." And Barron's has recognized him as one of the world's best CEOs.

This spring, Cote will be inducted to the Horatio Alger Association of Distinguished Americans. The group recognizes leaders who have demonstrated courage and character in overcoming obstacles on the road to success.

The timing of all this is intriguing: Cote recently announced a new strategic plan for Honeywell.

The first part of Cote's new vision calls for Honeywell to boost its current 1.9% dividend and buy back $5 billion in stock. But the plan also seeks growth: It calls for the company to make acquisitions of as much as $10 billion.

Cote is clearly a strategic thinker. But he's also got the hard-charging drive needed to make that plan come to life.

And he's already rewarded shareholders.

After a five-year surge that's taken the shares up 214%, Honeywell's $90 stock price gives the company a market value of $73 billion. And the dividend payouts have also boosted shareholder returns.

Investing fads come and go, and Wall Street turns itself inside out worrying about quarter-to-quarter numbers and whether guidance is a penny above, or a penny below, some artificial projections.

And when sell-offs start, most investors feel most comfortable when running to the sidelines - which locks in their losses and guarantees that they'll miss the eventual rebound.

But we're different. We're sharpening our pencils and are clicking our ballpoint pens: If this sell-off deepens, we now have a partial "shopping list" of stocks we want to own.

That shopping list carries the heading "Strong CEO Companies."

Now we just have to decide at what price we wish to buy.

We're going to help you with that, too.

About the Author

Before he moved into the investment-research business in 2005, William (Bill) Patalon III spent 22 years as an award-winning financial reporter, columnist, and editor. Today he is the Executive Editor and Senior Research Analyst for Money Morning at Money Map Press.

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