This Play Could Double Again – But There's Much More to It

Keith Fitz-Gerald

A big grin lit up my face when I opened my trading screens recently.

I was looking at the chart for Ekso Bionics Holdings Inc. (OTCBB: EKSO). The company was trading at right around $1.81 per share at midday on Monday.

That means it was close to a double from where I initially recommended it as our first human augmentation target to members of my Total Wealth research service.

Ekso is still a great buy, which is why I'm recommending it for Money Morning, too. There's plenty of room for this company to double – again.

But… What really got me smiling on that day was the juicy opportunity to use my absolute favorite trading tactic…

It's Called the "Free Trade"

The "free trade" is one of the single most important tactics any investor can use to build wealth securely and with maximum efficiency – especially when you use it in conjunction with "lowball orders" and "ultimate trailing stops" we've covered in Total Wealth.

What's really interesting, though, is not just the profit potential inherent in the tactic. There's also a risk management component that can help you take all of the risk associated with a given investment off the table.

Here's how a free trade works.

Let's say you bought 100 shares of EKSO at $1.00, and that you now see it closing in on a double once it hits $2.00. If you're like most people, your "greed gland" is in high gear. Under the circumstances, many investors find themselves thinking…

"Well if it doubled, then it could triple. And if it triples then it could…"

And they're right – it could. What they don't realize, though, is that with every "uptick," the risk of losing those gains grows far faster than the probability of achieving further gains.

If you've ever been to Las Vegas or Monte Carlo, this should strike a chord.

The big casinos know that the longer you leave your money on the table, the higher the chances that you'll lose it. So they ply you with free drinks, great music, and fun conversation – anything to keep you there.

That's why harvesting your winners fast and efficiently makes tremendous sense – whether you are gambling or investing.

The best way to do that is to sell one-half of your position in any investment whenever it doubles and keep the remaining half open.

Pros call this a free trade, because you not only get back your original investment, but you maintain all the upside you can handle, essentially "for free." Even better, because you've now "paid" for your investment, you can stay in the game with not an additional dollar at risk, even if the stock has a sudden reversal in fortune and goes from hero to, quite literally, zero.

A free trade works in all market conditions, on any investment, and can be set up well in advance. That means you don't have to be planted by your computer nor be an aggressive day-trader to make it work.

No other technique I know of comes close in terms of simplicity or effectiveness.

They're Easy (and Quick) to Set with Your Broker, Too

The best part about free trades, though, is that you know exactly what price is required to book your gains in advance. That means you can set up a free trade the moment you buy a stock you're interested in, or any investment for that matter. There's no emotion, no hemming and hawing, and you don't have to wait by your computer screen.

You simply call your broker or get on your favorite online platform ahead of time and enter a "sell limit order" that will kick into effect when your stock trades at a certain price or better. For our purposes, that's when it hits a double.

If you purchased 100 shares of EKSO at $1.00 for example, your limit order would read something like the following:

"Sell 50 shares of EKSO at limit $2 or better GTC – all or none"

In plain English, that means that your broker knows to keep your order on his books to sell all 50 shares for $2 or more until you cancel it.

While limit orders are not guaranteed to be executed because they specify price (as opposed to market orders which simply trigger when a price per share is reached), they can be structured to meet very specific conditions like the ones we're talking about.

Limit orders really come into their own with smaller, low volume stocks and under high volatility when others are having their orders picked off by professional traders whose job it is to separate you from your money.

It's worth noting that limit orders can be used to buy or sell securities, too, even though we're just talking about them in context of creating "free trades" today. If there's a drawback to limit orders, it's a small one; namely, that the price of a given investment many never reach the price point you've set. Or, it may fluctuate above the limit price for such a brief point in time that your broker could not execute your order. In that case your order simply goes unfilled at which point you can cancel it or simply adjust the order to reflect conditions in effect at the time.

Some people don't like limit orders because they can cost more than market orders in terms of the commissions you pay. I think that's splitting hairs considering the protection of not buying or selling for more or less than you intended.

Don't Overthink It

Keith Fitz-Gerald

About the Author

Browse Keith's articles | View Keith's research services

Keith is a seasoned market analyst and professional trader with more than 37 years of global experience. He is one of very few experts to correctly see both the dot.bomb crisis and the ongoing financial crisis coming ahead of time - and one of even fewer to help millions of investors around the world successfully navigate them both. Forbes hailed him as a "Market Visionary." He is a regular on FOX Business News and Yahoo! Finance, and his observations have been featured in Bloomberg, The Wall Street Journal, WIRED, and MarketWatch. Keith previously led The Money Map Report, Money Map's flagship newsletter, as Chief Investment Strategist, from 20007 to 2020. Keith holds a BS in management and finance from Skidmore College and an MS in international finance (with a focus on Japanese business science) from Chaminade University. He regularly travels the world in search of investment opportunities others don't yet see or understand.

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