The Best Way to Trade off Sony Stock's Success

Tom Gentile

Sony Corp. (NYSE ADR: SNE) had another blockbuster on its hands with its latest movie release, "50 Shades of Grey," based on the best-selling book of the same name. While most parents justifiably didn't take their kids to this movie, adults seeking the cover of a wide release to justify their desire to watch soft-core porn have flocked to the theaters over the last 30 days.

"Shades" grossed more than $81 million in its opening weekend for the largest single grossing movie opening on record. Will this propel Sony stock to new heights in 2015? Perhaps, but either way, I will tell you how to profit using a simple options strategy.

Where Sony Shares Have Been… and Where They're Going

Looking at the shaded areas in the chart below, the stock has languished for most of the last 200 days before breaking out above 20 in November of 2014. This year, in part on anticipation of the movie, the stock is up 30% alone. So kudos to those of you who anticipated how the book's movie manifestation would draw in otherwise closeted soft-core porn patrons, and invested accordingly.

But where do we go from here? There's a possibility of continued gains pushing Sony stock back into price points not seen in years. So what can we expect of the stock in the upcoming months and how should we optimize our profits?

The movie will definitely help Sony's next earnings release, due out in May of this year. I did a little investigating into the last few quarters to see if any spike in price could be a one off. Not likely. Sony stock typically moves on average of just under 10% following an earnings report. The last two quarters saw both a 14% and 6% move to the upside respectively following positive earnings outlooks. So my outlook for Sony, though we may get a temporary pullback, is positive over the next three months.

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What's a trader to do when armed with great bullish information on an inexpensive stock? Well, the stock is relatively cheap, so buying 100 shares of stock at the recent price will cost about $2700 plus commissions.

However, there's yet another way to gain the right to buy Sony. This way, if the stock goes up, we can profit from it. But if the price drops, we will leave it behind to those who are long the stock.

This right is called a call option. Call options give us the right to buy a specified stock, at a specified price, for a specified time. You're not bound or obligated to buy the stock. You only exercise the option if you choose. Let's walk through an illustration.

Breaking Down an Option Play on a Promising Stock

Let's take a look at a case study involving the information we have above.

Let's set a scenario for a call option play. We've done our homework, we like what we see in SNE stock for the next quarter, and then start looking at some available options for purchase.

These can be found on most brokerage websites. I am looking at the Sony July 25 calls, trading for $3. Let's break down the graphic below, by label, illustrating our purchase:

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Tom Gentile

About the Author

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Tom Gentile is one of the world's foremost authorities on stock, futures and options trading.

With more than 25 years' experience trading stocks, futures, and options, Tom's style of trading systems and strategies are designed to help individual investors propel themselves past 99 percent of the trading crowd.

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