Gannett Stock (NYSE: GCI) Gets Slight Boost as Company Announces Spin Off

Gannett StockGannett Co. Inc. (NYSE: GCI), the parent company of USA Today, announced Tuesday it is splitting into two publicly traded companies. Gannett stock was up a slight 0.23% by 11:20 a.m. at $34.41.

The media giant will separate its broadcasting and digital business from its publishing division.

Gannett's strategic move is one that has become increasingly popular among media competitors in attempts to shield their more lucrative business lines from waning print advertising.

Spin-Off Strategy Will Attempt to Boost Gannett Stock

"The bold actions we are announcing today are significant next steps in our ongoing initiatives to increase shareholder value by building scale, increasing cash flow, sharpening management focus, and strengthening all of our businesses to compete effectively in today's increasingly digital landscape," Gracia Martore, Gannett's chief executive officer, said in a statement.

The media company also said it would take full ownership of from Classified Ventures for $1.8 billion. The purchase nearly doubles its digital business.

Martore has been bulking up on new businesses for Gannett's broadcasting and digital units over the last two years in attempts to diversify the company and show shareholders Gannett is more than a compilation of newspapers. Last year, Gannett acquired rival Belo for $2.2 billion and doubled the number of TV stations it owns or operates.

The broadcasting and digital company will be renamed and headed by Martore. Under its umbrella will be some 46 television stations and several websites not tied to newspapers, such as Career and

The publishing business will include the widely read USA Today plus 81 other daily newspapers and their affiliated websites. It will retain the Gannett name and will be "virtually debt-free" after the separation as the broadcasting and digital company will retain the existing debt. Robert J. Dickey, currently president of Gannett's U.S. Community Publishing division, will become CEO of the publishing company.

"We are creating two companies that will be among the largest and strongest in their peer groups, Martore said.

The separation is scheduled for completion by mid-2015.

Gannett's spin-off is just the latest in a string of similar moves by other media titans. Here's why this strategy is picking up speed in 2014...

Why Spin-Offs Are Surging

These increasingly popular media spin-off transactions are aimed at freeing up faster-growing television and other media operations from slower-growing newspaper and magazine businesses.

The intent is to permit each division to focus on its own unique needs and to propel stock prices.

Indeed, investors have shown growing interest for broadcast companies while shying away from newspapers, which have struggled amid a notable decline in advertising revenue.

Several notable media spin-offs have taken place recently...

Monday, Tribune Media Co. (OTCMKTS: TRBAA) announced it completed spinning off its publishing unit while keeping its broadcasting and digital properties. The publishing unit, renamed Tribune Publishing Co. (NYSE: TPUB), began trading publicly today (Tuesday). It operates The Los Angeles Times, Chicago Tribune, and eight other daily newspapers.

Last week, E.W. Scripps Co. (NYSE: SSP) announced it is merging with Journal Communications Inc. (NYSE: JRN), publisher of the Milwaukee Journal Sentinel. The combined entity will then spin off its combined newspapers, leaving behind a company focused on broadcast television

And Time Warner Inc. (NYSE: TWX) spun off Time Warner Cable Inc. (NYSE: TWC) in March 2009. In March 2013, Time Warner Inc. decided to spin off its entire Time Inc. magazine group (NYSE: TIME).

Now, media mogul Rupert Murdoch, who has spun off several media segments, is vying to buy Time Warner Inc. Murdoch's Twenty-First Century Fox Inc. (Nasdaq: FOXA) has offered to buy Time Warner for about $80 billion, or about $85 per share, in a mix of cash and stock. Time Warner turned it down, saying its plan to go it alone "is superior to any proposal" from Fox.

And media firms aren't the only companies engaging in spin-offs.

Some 28 spin-offs were completed in the first six months of 2014, up from 18 in the same period a year ago. And, the robust pace shows no signs of slowing down.

Last week, General Electric spun off Synchrony Financial (NYSE: SFY), its financing arm. You can find 16 more spin-offs on tap here.

As for Gannett Co., although investors initially reacted favorably to its news - Gannett stock hit a 52-week high of $35.70 Tuesday morning immediately after the announcement - those gains were pared by mid-day, with Gannett stock only trading up a scant 0.09% at $34.35.

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