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Today's Amazon Stock Price Rally Is Tied to This One Number

By , Contributing Writer, Money Morning

The Amazon stock price hit an all-time high of $766 today (Friday) after the company posted another strong quarterly earnings report.

While most investors are focusing on EPS and revenue numbers, there's a different figure from the report leading to today's Amazon.com Inc. (Nasdaq: AMZN) stock price rally.

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Before we get into that key figure, here's a look at Amazon's Q2 2016 results...

While Amazon's second quarter was impressive all around, one number sticks out more than any of the others. And it's the biggest reason why the Amazon stock price is soaring today...

The Biggest Key from Amazon Earnings Today

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The biggest number that sent Amazon stock rallying today to an all-time high is the company's net income figure.

Amazon enjoyed a significant increase in sales and profit in Q2 2016 from the same quarter a year ago.

Net sales jumped 31%, with net income coming in at $857 million. That was a substantial jump from $92 million last year. Before that, the company had posted a number of unprofitable years.

Amazon's month-by-month subscription offerings for both Prime and its video service were the company's biggest contributors this quarter.

Amazon said it is excited about its Prime launch this month in India, where it has pledged $5 billion in investment since 2014. In the coming months, Amazon will also debut a monthly unlimited streaming music service.

A number of analysts weighed in on the quarter. Here's what they had to say about the AMZN stock price.

Why Today's Stock Price Rally Will Continue

At $763.11, AMZN is up $13.08 year to date. One-, three-, and five-year returns are 44.45%, 151.19%, and 243.29%, respectively.

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