Marijuana is now mainstream and shedding its "taboo" status. We hear it discussed on the news, see it portrayed in popular television shows, and some of the most well-known artists and actors are pot advocates.
And because marijuana is a booming business ($6.7 billion in sales in North America in 2016), celebs are cashing in on the craze through celebrity marijuana strains.
Marijuana strains are different types of cannabis that produce different effects. And by having their own strains, celebrities are able to uniquely brand themselves within the marijuana industry.
Here's a list of seven celebrities who are turning into marijuana entrepreneurs...
Celebrity Marijuana Strains to Watch No. 7: Bob Marley
Introducing Marley Natural Cannabis
In late 2014, several members of the Marley family partnered with Privateer Holdings, a cannabis-focused venture capital firm, to create a line of cannabis strains influenced by the singer.
The brand is called Marley Natural and products are available in California medical dispensaries.
The company also sells smoking accessories and body care products, such as hemp seed oil.
Celebrity Marijuana Strains to Watch No. 6: Bethenny Frankel
Bethenny Frankel became a household name in 2011 with her line of Skinnygirl cocktails that allow women to avoid the excessive sugar in cocktails.
Now, most of us know that a side effect of marijuana use is a stimulated appetite. Enter Frankel once again to save the day with her Skinnygirl strain of marijuana.
Frankel's brand of "diet weed" is being marketed as pot without the munchies. As the cannabis industry grows, there is now a health push as some cannabis users want to avoid excessively chowing down.
Celebrity Marijuana Strains to Watch No. 5: Melissa Etheridge
When musician Melissa Etheridge was delivered a breast cancer diagnosis in 2004, she faced a harrowing regime of chemotherapy.
During that treatment, she began smoking marijuana to fight the resulting nausea, and she has since become a strong advocate for cannabis legalization.
In 2014, Etheridge announced she would be a spokeswoman for weed-infused "wine tinctures." In September 2016, the musician also said she was entering the marijuana market with her California-based company called Etheridge Farms.
According to Billboard.com, Etheridge produces marijuana for smoking, edibles, and oil cartridges.