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I don't want to get into one of my "commercialization of Christmas" rants, but my biggest issue with the whole Christmas shopping season is that Americans fall for this blatant scam every single year.
Now, I'm not here to fight the culture wars, but I do have an agenda: to tell you the truth – and point you toward "unreasonably" good profits.
With that said…
They already screwed up Christmas, and now they've screwed up my favorite holiday, Thanksgiving, with this destructive Black Friday con.
In fact, if I were ever CEO of a retailer, I'd gather all the executives during our first meeting and ask them, "What's your Black Friday strategy for next Thanksgiving?"
Anyone who had plans would be fired.
Hear me out…
These Numbers Don't Even Come Close to Adding Up
You see, retail is 70% of the U.S. economy, and 20% of all retail sales are in the fourth quarter. If you work that out, it means that 14% of the entire U.S. GDP is a result of consumers buying holiday gifts, with most of the sales taking place in the three days between Black Friday and Cyber Monday.
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Horse—-… don't fall for it. Too many people already have.
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