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Some traders think it's too late to trade retail stocks this holiday season. With retailers generally booking the bulk of their yearly profits during the holiday shopping season, you would think that those gains are already baked into the cake.
Those traders are wrong, and they're missing out on very profitable trading opportunities.
But you won't be.
Today we're showing you one trade with plenty of juice left this year, and it's fueling our best call options to trade now.
Now, this trade isn't obvious. It took some real sleuthing from Money Morning Quantitative Specialist Chris Johnson to find it. And we want you to see how to trade it before the rest of the market sniffs it out.
Chances are you haven't even heard of this company. At least not yet.
You see, between strong fundamentals and strong technicals, this is going to be a popular stock once the holiday sales figures roll in. It has a focused target audience and sells as more of a lifestyle that a product. From young men's and women's apparel and footwear to skateboards and snowboards, it has become a must-have for those seeking fun.
This year could make it a household name.
And Chris expects an options trade on this stock to double your money by springtime.
Here's how you can do it…