The Two Tricks to Building Wealth with Stocks

Shah Gilani

Everyone wants to find that one stock they can get rich and retire on. It's the dream, and it's fun to fantasize about.

However, the reality is that you're as likely to find "the one" as you are the Holy Grail.

That doesn't mean you shouldn't try. You absolutely should… just not in the way people think.

Not only is it fun trying to find "the one" stock that's going to make you rich, it can also be very fruitful.

Chances are you're not going to find "the one," but that shouldn't stop you from building a portfolio of strong contenders. Your millionaire-maker might very well be in there, but even if it isn't, you can still hit it out of the park with a solid portfolio of 10 or 20 winners.

While it's obviously important to have winners in your portfolio, what's talked about far less is how to avoid losers.

If you can avoid dead weight, your chances of building a monster portfolio are far greater than you ever imagined…

Blue Apron's Red Flag

The two "tricks" to building wealth through a stock portfolio are:

1. Buy stocks that have a wide audience for their products, preferably an audience/customer base that will keep growing.
2. As your stocks are going up, add to them. Buy more shares (yes, at higher prices) and reinvest your dividends (if the company pays dividends) back into more shares of your winners.

Of course, if you pick losers, you're never going to build any wealth. In fact, you'll probably throw in the towel and miss playing a game that you could win big time.

One of the ways everyone thinks is the road to riches is to get into the next hot IPO and ride that cheap stock to the moon. That can work.

But if you're going to chase IPOs, you need to know what to avoid or when it's time to bail.

Blue Apron Inc. (NYSE: APRN), which IPO'd on June 28, is a good example of what not to buy.

The meal-kit delivery company was originally supposed to be priced in the high teens.

Underwriters had to ratchet down, again and again, to what price they'd bring the stock out at.

That's always something to look at. You want to know why the underwriters, who stand to make more money on a higher-priced IPO that goes up than on an IPO they have to price down and support, are knocking the price down. There's always a reason, and sometimes a few.

The debut price begins to fall when the underwriters are calling their clients and asking how much stock they want to buy at the initial price, and clients aren't biting.

Blue Apron stock got priced at $10 for its debut, considerably below expectations.

One big reason was that rumors were circulating that APRN had asked for more credit before going public, but its backers decided it was too risky and left it hanging.

Like I said in my article a few weeks ago about Blue Apron's IPO: "Apparently, going public was a necessity."

The company's IPO prospectus said "…it believes its cash and borrowing capacity will be sufficient for at least a year. If the company becomes strapped for cash, it may increase its borrowing capacity under a revolving credit facility or raise additional funds through equity or debt financing arrangements."

That circulating rumor knocked the initial price down. But so did the news that Amazon.com Inc. (Nasdaq: AMZN) was buying Whole Foods, which signaled Amazon's aggressive move into food. And wherever Amazon sits at a table, everyone else goes hungry.

Blue Apron was finally priced at $10, giving it a market value of $1.9 billion. Pretty big, but not nearly the $3.2 billion initially talked about.

All that's a big red flag for IPO investors. If institutional buyers don't want the stock (and trust that they've been pitched the hard facts and figures), you probably don't want it either.

The Difference Between a Winner and a Wannabe

The No. 1 attribute a good company has going for it is a wide audience for its products, a command of the space it's in, and the potential to grow its customer base and market share.

Coming to market, Blue Apron was the biggest meal-kit company in the United States.

When your business is delivering prepackaged ingredients and recipes to subscribers' doorsteps for them to prepare at home, you better have happy subscribers. There's a lot of competition out there, especially from restaurants.

About those customers…

Shah Gilani

About the Author

Browse Shah's articles | View Shah's research services

Shah Gilani boasts a financial pedigree unlike any other. He ran his first hedge fund in 1982 from his seat on the floor of the Chicago Board of Options Exchange. When options on the Standard & Poor's 100 began trading on March 11, 1983, Shah worked in "the pit" as a market maker.

He helped develop what has become known as the Volatility Index (VIX) - to this day one of the most widely used indicators worldwide. After leaving Chicago to run the futures and options division of the British banking giant Lloyd's TSB, Shah moved up to Roosevelt & Cross Inc., an old-line New York boutique firm. There he originated and ran a packaged fixed-income trading desk, and established that company's "listed" and OTC trading desks.

Shah founded a second hedge fund in 1999, which he ran until 2003.

Shah's vast network of contacts includes the biggest players on Wall Street and in international finance. These contacts give him the real story - when others only get what the investment banks want them to see.

Today, as editor of 10X Trader, Shah presents his legion of subscribers with the chance to earn ten times their money on trade after trade.

Shah is also the proud founding editor of The Money Zone, where after eight years of development and 11 years of backtesting he has found the edge over stocks, giving his members the opportunity to rake in potential double, triple, or even quadruple-digit profits weekly with just a few quick steps.

Shah is a frequent guest on CNBC, Forbes, and Marketwatch, and you can catch him every week on Fox Business's "Varney & Co."

He also writes our most talked-about publication, Wall Street Insights & Indictments, where he reveals how Wall Street's high-stakes game is really played.

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