Finding the Market's Next 500% Winner Comes Down to This

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I'm frequently asked if it's still possible to find huge winners in today's stock markets.

Many investors don't believe it's possible now that the bull market is a whopping 3,100 days old, and many of the best-performing stocks are already household names.

They couldn't be more wrong.

Not only is it absolutely possible to find the market's next monster profit-makers – it's also very simple if you know what to look for.

You can do it!

Scoring huge winners is not about being part of some super-secret Wall Street club or being an insider in Silicon Valley. What's more, it doesn't take a huge amount of money to make money, like many investors believe.

The secret is in understanding how to identify the difference between a company making just "cool, nice-to-have" stuff and one offering truly "must-have" products and services the world can't live without. The former is a risk you don't want, let alone need. The latter is where you and your money want to be.

Let me give you an example.

Take Fitbit Inc. (NYSE: FIT) or GoPro Inc. (Nasdaq: GPRO).

Millions of investors were enamored with these companies in the lead-up to their initial public offerings (IPOs for short). They both offered new gee-whiz technology that would allow users the ability to track and record their lives.

Sadly, most got taken to the cleaners for reasons I outlined in articles at the time when I encouraged you to avoid both companies like the plague.

Today, Fitbit has fallen -87.37% from its peak, while GoPro has tanked to the tune of -89.23%. Had you invested $10,000 in each, you'd be left with only $1,263 and $1,077, respectively. Ouch!

How could things go so "wrong?"