"Can't anybody tell the truth anymore?" an exasperated Bob J. asked me at a recent cocktail reception.
"Evidently not" I told him.
Bob had seen me earlier that afternoon on Fox News. I appeared on the show to respond to a new study on corporate earnings by Professors Ilia Dichev, Shiva Rajgopal of Emory University and John Graham of Duke.
The study found that a full 20% of publicly traded companies lie about their earnings.
The shocking thing is that the figure wasn't much higher. Twenty percent strikes me as abnormally low. Earnings manipulation is one of Wall Street's greatest, best-kept secrets and has been for years.
In fact, CFOs I've met over the years have told me they could routinely swing things within 5-10% of the target earnings per share (EPS) if needed - a figure in line with the one cited in the study.
But lie is a big word.
As I noted during my interview, there are all kinds of reasons why companies manipulate the numbers, beginning with the terribly flawed system itself.
As appalling as this thought may be, the system actually encourages this kind of behavior.
Under the current system, the law requires quarterly performance reports when many publicly traded companies actually operate in business cycles that are 1, 3, 5, or even 7 years long.
This creates a disincentive to report what's actually happening and an incentive to "lie" about the numbers or at least "fudge" them, depending on your perspective. And, the longer the business cycle, the more a company must make estimates about quarterly results with the risk, of course, that things don't turn out as management expects.
So while some companies may have lost their ethical and moral compasses, what they are doing is entirely legal.
Having spent more than 20 years in the markets, I believe the reason for this comes down to three biggies, for lack of a better term. Companies may "lie" to boost stock prices, smooth earnings and jack up compensation packages.
Virtually every publicly traded company draws on reserves and engages in all kinds of financial hocus-pocus in an effort smooth things out.
Take Boeing Co. (NYSE: BA), for instance.
The aircraft design, production and sales process is roughly 5-7 years long. For Boeing, quarterly earnings are nearly irrelevant.
Investors would be better served if the company issued annual or even bi-annual data that better matched Boeing's cash flows and product development cycles.
At the other end of the spectrum is Facebook (Nasdaq: FB).
Team Hoodie brings in revenue from a customer base that has the attention span of a New York cab driver focused on his next fare amid a sea of pedestrians. For Facebook, weekly earnings data might be best.
Under these circumstances, there's immense pressure from inside and outside the company to "hit" the numbers, avoid debt covenant violations and influence shareholder, lender, and supplier expectations - all of which are carefully orchestrated to boost share prices over time.
These pressures are so great the gamesmanship uncovered by the study isn't surprising at all.
It's unpleasant. It's unethical. And it's disheartening. But it's not shocking.
How to Spot Earnings Gamesmanship
So how do you know if a company you own is cooking the books, and what do you do about it?
It's not easy, but here are six things to watch for:
I'll leave you with one final thought.
Under the circumstances, this kind of information may shake your confidence in the system. I know it does mine. But there's little we can actually do about it until the regulators, Wall Street, and Congress stop the incestuous relationships they maintain and force a return to more cash-oriented reporting standards.
So concentrate your investments in companies that have long histories of doing the right thing and management that has repeatedly demonstrated integrity.
Focus on companies with strong international cash flow and brands the world needs. Wants are secondary during difficult times like today. Needs are constant.
Finally, place a priority on dividend payers. People forget that dividends are not just about yield. Instead, dividends are an implied promise management has made to you as an investor.
Companies that keep their promises are far less likely to screw around with your returns.
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