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Tags: AAPL, AAPL Stock, AAPL Stock Price, Apple Inc. (Nasdaq:AAPL), apple news, Apple stock, Apple Stock (Nasdaq: AAPL), apple stock history, apple stock history chart, apple stock price, apple stock quote, apple stock split, Nasdaq: AAPL Stock

Apple Inc. (Nasdaq:AAPL): When to Buy the World's Hottest Stock

By Keith Fitz-Gerald, Chief Investment Strategist, Money Map Report • February 21, 2012

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Keith Fitz-GeraldKeith Fitz-Gerald

Shares of Apple Inc. (Nasdaq: AAPL) are taking a breather, leaving many investors wondering if they've made an iBoo-Boo.

The hottest stock on the Nasdaq has fallen more than 4.6% as I write this since hitting a new intraday high of $526.29 on February 15, 2012.

Does that mean it's time to sell?

Perhaps, but first you should ask yourself why.

Apple Inc Stock Price History
(Nasdaq: AAPL)


If you're a long-term investor, there's a lot to look forward to. Apple is much more than a brand; it's a lifestyle. People tattoo the company's iconic brand on their rear ends for crying out loud.

Always the innovator, Apple has barely scratched the surface with regard to new devices and has hardly tapped into ways to use them.

People line up thousands-deep to buy newer versions of the company's most basic products every year -whether they need them or not.

That is something no other tech company has figured out how to do.

Plus Apple's market share is growing overseas, with a particular emphasis on the Asian Rim.

In China alone, for instance, there's the potential for another 30-50 million iPhone sales in the next 12 months that could add another $4-6 in EPS to Apple's bottom line.

I remain convinced that Apple could be the world's first trillion-dollar company and I'm not alone in my thinking. Since I first voiced that highly controversial opinion a few years ago, many other firms and analysts have joined me.

How to Play the Short-Term Apple Top

But in the short term, Apple's chart now looks like a classic blow-off top- and technically speaking it is.

Last Wednesday, we saw the stock close near the lows of the day after making a quick run up and a high volume, hi-speed failure midday.

The chart tells the story. Take a look

AAPL Stock

Like all charts, though, this is a matter of perspective.

Stocks that have run a long way in a short time often require some "digestion," or to use a market term, "give back." And Apple is no exception, particularly when you consider the stock has moved up 44.76% in only three months from $363.57 to $526.29.

If we contrast the prior chart with a longer-term view, we see Apple is simply accelerating ahead of a major trendline (seen below in red).

Not only does this speak to a pull back for the company - which traders have simply pushed ahead of itself on nothing more than euphoria - but it also highlights the next logical value buying point at $463.00 for aggressive traders, or roughly 6.96% lower than Wednesday's blow-off-induced close of $497.67.
AAPL Stock - Trendline

Of course, if you are more conservative you could consider buying Apple at roughly $420 - $430 which is where Apple was trading prior to the most recent earnings announcement that fueled this latest run.

Price at which AAPL was trading previous to recent earnings report

Positioning Your Portfolio in Apple Stock

As for when we might get there, that's a different question.

Blow-offs like this one typically set intermediate-term highs that last, on average 90-145 days. Not always, but enough of the time that even if the stock wants to run higher in the days ahead, a period of lower price digestion is likely ahead.

So there's a little time to play with.

  • Aggressive traders wanting to play the downside could consider put options or shorting the stock until it gets down to the $460ish ranges where there is likely to be aggressive buying support.
  • More conservative investors who want to add to existing Apple positions or establish new ones may find waiting until the price drops to the $420 area makes more sense.

Either way, be prepared for some volatility. Stocks like Apple that become media darlings tend to take on a life of their own before they again settle down and head higher.

Related Articles and News:

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  • Money Morning:
    How iTV and iPad 3 Will Push Apple Inc. (Nasdaq: AAPL) Over $600
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Keith Fitz-GeraldKeith Fitz-Gerald

About the Author

Browse Keith's articles |

Keith is a seasoned market analyst and professional trader with more than 37 years of global experience. He is one of very few experts to correctly see both the dot.bomb crisis and the ongoing financial crisis coming ahead of time - and one of even fewer to help millions of investors around the world successfully navigate them both. Forbes hailed him as a "Market Visionary." He is a regular on FOX Business News and Yahoo! Finance, and his observations have been featured in Bloomberg, The Wall Street Journal, WIRED, and MarketWatch. Keith previously led The Money Map Report, Money Map's flagship newsletter, as Chief Investment Strategist, from 20007 to 2020. Keith holds a BS in management and finance from Skidmore College and an MS in international finance (with a focus on Japanese business science) from Chaminade University. He regularly travels the world in search of investment opportunities others don't yet see or understand.

… Read full bio

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Richard
Richard
11 years ago

If you're waiting for $420 to buy, you'll be left on the sidelines while AAPL climbs to $1000.

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Reply
Rahman
Rahman
11 years ago
Reply to  Richard

I'm sure he is smiling as Samsung hrsmtpaone sales overtake Apple's. And as the world's number two tablet maker introduces a 10.1N which will compete strongly with Apple's tablet in Germany and anywhere else Apple's patent warriors make progress. I have an iPad 1, and a Galaxy Tab (1st generation 7 inch.) I use the Tab 90% of the time. My wife has an iPad 2, but she keeps borrowing my Tab, it looks like she may well be in the market for the tab 7.7 plus (new generation.) On the plus side, the kids are happy with their iPads. Disclosure: I own shares in Apple and Google.

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Reply
Fredrick
Fredrick
10 years ago
Reply to  Richard

I think that this stock is about to go to a lower level of price. So, in some months it will be a bargain again. Bye, Fredrick

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Mike Boudet
Mike Boudet
10 years ago
Reply to  Richard

Hahaha! Check out this guy.

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Reply
Joe
Joe
11 years ago

It won't see $460 again soon. The App store has a lot of long tail programs in it, and is in some respects a vanity press.

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Reply
Frank
Frank
11 years ago

Joe's right. It will make it back down to $480, but not $460.

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Reply
DaveR
DaveR
11 years ago

I have no quibble with the technical analysis or comment on historical behavior.

But is it really sustainable?

Recent reports indicate that much of Apple's financial success with the iPhone was due to the telephone companies having made the mistake of paying Apple about $600 per iPhone which the telephone companies then resold to end users for about $200 together with a communications service contract on which all of these common carrier companies (AT & T, Verizon, Sprint) are losing big money? How long can that continue, and what will be the pricing obtained by Apple in the next round of purchase contracts with the large common carriers?

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reasonable
reasonable
11 years ago
Reply to  DaveR

Even at a $50/month contract for 2 years (but the contracts are typically higher), they make $800 per customer over the 2 year contract, after deducting the $400 subsidy cost for the iPhone. Almost all cell phones are subsidized, so the extra cost (higher subsidy) of carrying the iPhone is worth every penny if they can increase the volume of customers (or reduce loss of customers). Cell Co's have huge fixed costs and very small marginal cost per customer, so customer volume will rule the day. If customers want the iPhone, the carriers will pay whatever it takes to carry it.

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Charles Young
Charles Young
11 years ago

Every attempt to find the Money Map picks for 2012 have failed. Can you help me?

Thank You

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Reply
Welski
Welski
11 years ago

You could be waiting a very long time if you want to see apple at 460 a share . This will be a 1,000 dollar share. They are just taking over and once you have bought an apple iPhone you will not buy another brand.

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Art
Art
11 years ago
Reply to  Welski

I respectfully disagree.
I have own an Iphone for about 6 months before I got sick with the artificial limitations imposed by apple and replaced it with an Android one. I have never been happier since then!

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Reply
lucyinnyc
lucyinnyc
11 years ago
Reply to  Art

I am very happy with my HTC. Sensation_.

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Reply
Dave Foreman
Dave Foreman
11 years ago

Best to wait until it hits 600 then buy then sell when it his 500 this summer. That way you can rest assured that timing the market is impossible and you should always scale into positions slowly over time because its impossible to predict the future no matte how obvious a blow off top is.

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Aapl girl
Aapl girl
11 years ago

I don't know, it's hard to predict but I think the 400's we saw last week were an over-reaction to news hype. This may happen again but I don't think the stock will dip very low. By the time it dips again it may have reached the 600's.

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DDM379
DDM379
11 years ago

I'd recommend buying now. Apple shows no signs of slowing it's consistent release of highly anticipated products. There's been a fair amount of disheartening events that have not been able to slow Apple's growth (Steve Jobs resigning, passing away, factory conditions in China, sizable legal battles with competitors, etc). Remember that the announcement of the iPhone 4S was met with disappointment, but the product still shattered sales records.

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Reply
BA
BA
11 years ago

Highly doubtful we'll see the mid $400's unless something manipulative happens that scares suckers into selling, which will then lead to a huge Rally, as usual.

I would bet on AAPL hitting $600 sooner than later, and hitting that number far before it'll fall into the mid $4's for even a minute.

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Reply
Greg Peterson
Greg Peterson
11 years ago

Is there no chance for a split in the near future? If not, explain why not.

0
Reply
M
M
11 years ago

Are you serious? This trendline is a joke. Logical buying point my a… Just buy AAPLL, get a married put and enjoy the show.

0
Reply
M
M
11 years ago

P.S. You don't make a trendline by connecting two points. This is how you fail statistics.

P.P.S. *AAPL

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Reply
GentleGim
GentleGim
11 years ago

While you seem to advise waiting to buy in until the price touches the moving average, you show a chart which proves that pretty much never happens.

0
Reply
baligeko
baligeko
11 years ago

If they fix up the trademark issue in China over the iPad,
you will never see AAPL under $500 again.

0
Reply
Cristina Casino
Cristina Casino
11 years ago

At the present price, is it safe to buy more shares. I already have 180 shares.

Thank you for your comment.

Cristina

0
Reply
Troy
Troy
11 years ago
Reply to  Cristina Casino

Cristina, what was the answer?

0
Reply
Rog
Rog
11 years ago

I am one of the lucky ones – always believed in Apple and bought 650 AAPL the day before the launch of the Bondi Blue iMac in 1998 at $40 a share. Good old Steve had returned nearly a year previously blew them out of the water. What a ride it's been. Lovely stuff.

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Reply
afamiii
afamiii
11 years ago

Dave Foreman is right in that the future is not only unknown, but unknowable. However the way to look at it are through a probability distribution. Odds of a pullback or flatliner lasting a couple of weeks are high. Odds of pulling back to 500 are higher than odds of 480 and 460 doesn't seem to be very likely at all. Odds of bolting to 540 within a couple of weeks are also low. So dripping in over three weeks makes sense.

Longer term the stock is likely to go higher (750 is my personal target,) because its cheap (PE15,) growing fast (TTM EPS growth of 83%,) is a leader in a fast growing market with lots more room to grow (Smartphone global penetration into addressable market remains below 30%,) and the share price has momentum behind it.

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Reply
Joe
Joe
11 years ago

Most experts are predicting a major pull back on that stock. It has a history of doing that. The market makers controlling that stock make money by pulling it dramatically back every now and then, especially after a big rise.
Here is my prediction and I have made more trading it's up and down ranges than I could have by buying and holding:
The stock will pull back dramatically so the market makers wipe out those on Marin, then it will go back up dramatically and will announce a stock split.
I will be shorting real soon.

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Reply
B T Tucker
B T Tucker
11 years ago

Where are the picks I am supposed to get?

0
Reply
Michael
Michael
11 years ago

To those who know Apple by the tip of their fingers; can anyone tell me how much it would take at a price range of $500 to $600 to own one Board seat equivalent at Apple?

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Reply
Minseok
Minseok
11 years ago
Reply to  Michael

Here's a couple extcrpes from Investopedia:[About Stocks] A holder of stock (a shareholder) has a claim to a part of the corporation's assets and earnings. In other words, a shareholder is an owner of a company. Ownership is determined by the number of shares a person owns relative to the number of outstanding shares. For example, if a company has 1,000 shares of stock outstanding and one person owns 100 shares, that person would own and have claim to 10% of the company's assets. [About the Stock Market] The market in which shares are issued and traded either through exchanges or over-the-counter markets. Also known as the equity market, it is one of the most vital areas of a market economy as it provides companies with access to capital and investors with a slice of ownership in the company and the potential of gains based on the company's future performance. Go to the Source link for a ton of more info.

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Sam
Sam
11 years ago

Anyone who shorted on your advice is hurting pretty badly now. I'm very bullish on AAPL, and I think these are the most important chart to look at for anyone who's feeling bearish

http://ycharts.com/companies/AAPL/pe_ratio

http://ycharts.com/companies/AAPL/pe_ratio#series=type:company,id:AAPL,calc:pe_ratio&zoom=10&startDate=&endDate=&format=real&recessions=false

I think AAPL is still cheap, and I expect it to break 700 before the announcement of the iTV this fall. After that it's anyone's guess, but I think Morgan Stanley's call of $960 is quite reasonable.

“Investors still underestimate the potential earnings upside at Apple,” she writes in a research note. “Apple trades at 9.5x our base case and 7.1x our bull case calendar year 2013 estimated EPS "

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Reply
branislava23@hotmail.com
branislava23@hotmail.com
11 years ago

I just bought AAPL hopping to get the most out of the stock for the rest of the year. Any thouths on this….

0
Reply


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