If you're of a certain age, you probably remember the Doyle Dane Bernbach-produced commercials featuring "Juan Valdez," the Colombian farmer, who, with his trusty burro "Conchita," came to personify the multibillion-dollar Colombian coffee industry in the minds of American consumers.
The Juan Valdez character – and the undeniable quality appeal of Colombian coffee – helped turn the Andean nation into a coffee-exporting superpower.
I believe it will turn out much the same way for cannabis.
As you're going to see in a minute, there's a change coming overseas in 2019 – one that promises to be a real treat for investors.
I mean the birth of the first marijuana-exporting superpower. In fact, this country is already the world leader in cannabis research.
There's no telling whether we'll be treated to a Madison Avenue mascot, but one thing is beyond a doubt: This development is a giant step toward marijuana becoming a bona fide, globally traded commodity.