Earlier this summer, we celebrated the 10-year anniversary of the iPhone. That was a big deal, as that smartphone is one of the top-selling gadgets of all time. It revolutionized mobile computing and basically took the world by storm.
Everyone talked about it – and we'll likely see a new anniversary-themed iPhone before the end of this year.
There's another tech-business anniversary coming up, but no one seems to be talking about this one.
And I think this anniversary may be even more important – and there's a moneymaking opportunity because of it.
When Amazon.com Inc. (Nasdaq: AMZN) launched its "1-Click" buying feature on Sept. 12, 1997, it changed forever the way consumers buy everything from books to laundry detergent.
Other websites force shoppers to go through a complex and frustrating payment process that limits sales. But Amazon customers can check out in a matter of seconds.
To me, that makes 1-Click the crucial innovation in the history of e-commerce.