Hundreds of millions of Chinese citizens are on a collision course with the middle class – but this doesn't mean it's the first market you should consider.
A study from The McKinsey Quarterly supports this well-documented phenomenon, and estimates that it will take two decades before the Chinese nouveau riche reaches its full spending potential.
I'm not about to refute that claim here. But instead, I want to caution you: Don't be blinded by the euphoria over Chinese consumers and overlook an equally compelling opportunity in another emerging market.
Let's head down to Brazil and I'll explain why – along with the best way to profit, of course.